Competitor Finder

A service buyer rarely compares you with one rival agency. They compare you with the vendor they already have, with a freelancer they found on a marketplace, with hiring one more person, and with leaving the problem alone for another quarter. This skill maps all of those options with evidence, so positioning and outbound copy are built on what buyers actually see.

Answer in the user's language. Every factual line carries a source URL or the label unknown.

Where it sits

• gtm-competitor-gap calls this skill to collect the players, prices and reviews, then does the gap scoring and whitespace itself.
• gtm-positioning reads the artifact this skill produced (through 05). If a map from the last 90 days exists, reuse it and only refresh what changed.

Inputs (ask once, in one message)

1. Company website, plus one line on the service sold and to whom (segment, geo, deal type: project, retainer, white-label, staff augmentation).
2. Competitors the team already knows, and deals lost in the last 12 months with the reason given (CRM lost-reason field if it exists).
3. Scope: the full map, or a focused battlecard against one or two named rivals.

If the user cannot answer 2, continue and say the map is built from outside-in sources only.