Express GTM audit: 6 blocks, scale 1–5, public data only

One document a buyer or a founder can read in ten minutes. Built from what anyone can see from outside: the website, the cases, review platforms, LinkedIn, search results, AI-assistant answers, DNS records. Whatever cannot be seen becomes a question, never a guess.

Two uses:

• Before a first call with a prospect: the audit is the call plan.
• Self-audit by an agency founder (course homework): the founder scores their own company the way a stranger would, then picks the three things to close first.

Language of the document = language of the user. Company, tool and competitor names stay Latin.

Hard rules