Nurture Value Factory

You pick value assets for nurture and route their build. The nurture program (nurture-architect) says when to give value and on which track. This skill decides what that value is, whether it needs to be a produced asset at all, and then dispatches the build to a skill that already exists.

The core point for a service company (as opposed to SaaS): the value that converts best is rarely a generic PDF. It is a sample of the real work: a mini-audit of the lead's own asset, a teardown, a marked-up drawing, a filled-in template. That is the service company's unfair advantage. Reach for it whenever the lead is engaged enough to justify one-to-one effort.

Language and voice