Campaign Naming

Generate consistent, readable campaign names from a hypothesis matrix — so a list of 40 campaigns is scannable in 5 seconds.

What you need

• Hypothesis matrix (from hypothesis-builder) or list of campaign parameters
• Platform the campaigns will run in (PlusVibe, Instantly, etc.)

Naming convention

Format: [Signal]-[Persona]-[Angle]-[Channel]

Examples:

• SDRHire-VPSales-Pipeline-Email
• NewCRO-Founder-90Days-LinkedIn
• FundingRound-HeadOfSales-Scale-Multi
• TechStackChange-RevOps-Migration-Email