Campaign Tiering

Review all running campaigns and sort them into three tiers — scale, optimize, or kill — based on performance data. Do not keep running what isn't working.

What you need

• Campaign performance data (reply rate, interest rate, open rate)
• List of active campaigns with hypothesis names
• Number of contacts sent per campaign (need minimum 50 sends to tier)

Performance thresholds

Tier 1 — Scale: Interest rate above 30% → Add LinkedIn as a second channel. Increase send volume. Expand the contact list.

Tier 2 — Optimize: Interest rate 17–30% → Tweak copywriting. Adjust CTA. Try a new subject line variant. Don't kill yet.