CTA: interest-based only

A cold touch has one job: get a reply. Booking the meeting happens later, inside the reply thread, after the prospect has shown interest. So every CTA in a cold sequence is an interest (soft) CTA: it checks interest and does not ask for a call, a meeting or a calendar slot.

Answer in the user's language. The CTA itself is written in the prospect's language.

The rule

Cold sequences use interest-based CTAs only. No call or meeting asks.

It covers every step: the first email, every follow-up and every LinkedIn message. It overrides any example, template or other skill's output that ends with "worth a call?", "20 minutes?" or a specific time.

Why

There are three CTA families: