Follow-Up Sequence

Write follow-up messages for leads who engaged (opened, clicked, partial reply) but didn't convert — or for contacts who went cold after initial interest.

What you need

• Original sequence that was sent
• Current status of the lead (opened but didn't reply / replied once then went cold / attended event but didn't book)
• ICP and offer context
• How much time has passed since last contact

Follow-up types

Type A — No reply to initial sequence (soft re-engage)

• Used after full sequence with no response but positive engagement signals (opens, clicks)
• New angle — do not repeat what was in the original sequence
• Maximum 1 follow-up of this type per contact, per quarter