LinkedIn Sequence

Write a LinkedIn-specific outreach sequence — connection request note + follow-up messages — tied to a signal and persona. Different rules than email.

What you need

• ICP and persona (role, company type)
• Signal the outreach is built around
• Hypothesis and angle
• Number of steps (default: connection request + 2 follow-ups)

LinkedIn-specific rules

Connection request note (300 character limit)

• Must fit in 300 characters including spaces
• No pitch in the connection request — the goal is to get accepted, not to sell
• One sentence referencing why you're connecting + one light hook
• No "I came across your profile" — too common
• Reference their company or a specific signal if possible