PS Line Generator

Write a PS line for a cold email — the most-read part of a long email and the last thing they see in a short one.

What you need

• Email body (step the PS line will be added to)
• ICP and persona
• Signal and hypothesis context
• What the PS line should achieve (options below)

PS line goals (pick one per email)

Social proof — reference a result, client, or outcome that's relevant to this persona Relevance signal — name something specific about their company that shows you did research Urgency/timing — reference a real reason now is the right moment Curiosity — introduce a second angle that makes them want to reply to find out more De-risk — remove the fear of commitment ("this isn't a pitch, just a question")