signal-outbound
Signal Outbound — master
Classic outbound looks for companies that resemble your customers and tells them about a service. This runs the other way: find the companies that already described their own problem in public, and open with their words.
The richest source of those words is job postings. A company that writes "our application is a majestic monolith" paid to publish that sentence and will not walk it back. That is not a guess about pain. It is pain confirmed by a hiring budget.
Everything downstream follows from one split: the event tells you when to write, the data point tells you what to say.
Locating the caller
Ask at most three questions, and stop as soon as the answer is determined.
- What artifact do you already hold? Nothing / an ICP / a list of companies / a scored list / a sequence / a live campaign / replies coming in.
- Has anything been sent from these domains before? Never / warmed but not sent / sending now.
- What is the actual complaint? Only when something is running: no opens, no replies, replies that go nowhere, or good replies that die later.
Do not ask for a strategy deck or a budget. If they had those they would not be asking where to start.