Ad and promo

Connect a specific audience need to the product in use, show proof, then one clear next action.

Workflow

1. Plan against the full duration. Give each scene a purpose and a timing before building. A target duration authorizes selection, not unintelligible sped-up dialogue.
2. Open on the product or the problem in the first 2 seconds, not a logo.
3. Feature beats. A close shot plus 3 to 5 words naming the benefit (not the spec), each landing on a cut (addTitle role callout). Show the important action or product change rather than repeating one screenshot behind slogans; let demonstrations finish.
4. Facts. Use supplied facts only: never invent prices, offers, benefits or claims. An offer card needs the user's actual offer. If the user explicitly requests a fictional demo, choose a clearly fictional product and demonstrate an understandable workflow; do not keep asking for real assets or present invented results as customer evidence.
5. Look. Grade clean and true to the product's colour; never push a stylised grade onto product colour.
6. Close. The call to action sits over picture in the last 1.5 to 2.5 s, not over black (addTitle role callout or title; role end_card puts it on its own full-screen card, only when a card serves the brand). A clean hold on the product can beat a logo card.
7. Hit a stated duration exactly (trimClip, setSpeed on footage without dialogue).

Gotchas

• Check product orientation first: a 0/90/180/270 rotation may be needed and dimensions alone cannot tell you.
• Designed interfaces and procedural graphics (addHtmlElement) are valid ways to show a workflow without paid generation.
• Brand assets and product details are preserved exactly; read the brand kit before choosing colours.