Text-led video

Words carry the piece, so write them well and give each one time to land.

Workflow

1. Write the copy. A clear premise, a progression and an ending line, each card 2 to 6 words. The copy is yours to write; claims are not. Never invent facts, prices or results.
2. Time every card by the titles rule: 0.6 s + 0.25 s per word on screen, never under 1 s, with the entrance (0.4 s or less) not counted as reading time.
3. One entrance style used consistently (addTitle roles, or animIn / applyMotionPreset), and a stronger one reserved for the climax.
4. Typography is the design. One display face and one support face, deliberate sizes from the design-language type scale, safe-area placement, contrast against the background. Activate titles for card mechanics.
5. Depth and motion. Build backgrounds with addShapeClip, addHtmlElement for designed layouts and slow background motion so no frame is static or empty. Activate motion-graphics for designed elements.
6. Pace like a trailer: build, a pause, a hit. With music, land each card on a measured beat (beat-sync).

Gotchas

• One sentence lives in ONE text clip with a line break, never spread across separate clips.
• Text over moving footage needs a plate, a scrim or a shadow chosen for that frame; check the rendered frame, not the number.
• An intentional title card on black is valid here; accidental black between cards is a defect.