content-planning
Content Planning (内容策划)
Overview
Content planning is systematically identifying and organizing content topics, ideas, and formats that align with your account positioning and resonate with your target audience, ensuring consistent value delivery.
When to Use
Use when:
- Struggling with what to post
- Creating content calendar
- Wanting systematic content approach
- Planning themed content series
- Building content pipeline
Do NOT use when:
- Just need catchy title (use title-writing)
- Scheduling posts (use content-calendar)
More from vivy-yi/xiaohongshu-skills
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425copywriting-skills
Use when writing Xiaohongshu post content body, creating engaging captions, developing brand voice, or writing product descriptions and recommendations
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Use when operating a brand account on Xiaohongshu, managing official brand presence, building brand community, or scaling brand account growth and engagement
193image-editing
Use when editing and enhancing images for Xiaohongshu content, improving photo quality with filters and adjustments, creating visually appealing images, or preparing images for carousel posts
189traffic-acquisition
Use when driving traffic to Xiaohongshu account from external sources, acquiring new followers beyond organic discovery, implementing multi-platform growth strategy, or scaling account growth beyond plateau
175jiaying-tool
Use when editing videos for Xiaohongshu, creating short video content, adding effects and transitions to videos, or needing to add subtitles and music to video clips
171