Content Planning (内容策划)

Overview

Content planning is systematically identifying and organizing content topics, ideas, and formats that align with your account positioning and resonate with your target audience, ensuring consistent value delivery.

When to Use

Use when:

• Struggling with what to post
• Creating content calendar
• Wanting systematic content approach
• Planning themed content series
• Building content pipeline

Do NOT use when:

• Just need catchy title (use title-writing)
• Scheduling posts (use content-calendar)