Data Metrics Understanding (数据指标理解)

Overview

Data metrics understanding is knowing what each Xiaohongshu performance metric means, how to calculate it, what benchmarks indicate good vs. bad performance, and how to use metrics to optimize content strategy.

When to Use

Use when:

• Analyzing account performance
• Interpreting content data
• Setting performance goals
• Diagnosing growth issues
• Creating performance reports

Do NOT use when:

• Needing data export tools (use qiangua-data)
• Analyzing competitor data (use competitor-analysis)