Keyword Analysis (关键词分析)

Overview

Keyword analysis is the systematic research and evaluation of search terms and topics on Xiaohongshu to understand what users are searching for, optimize content for discoverability, and create data-driven content strategies that align with audience demand.

When to Use

Use when:

• Researching keywords for content optimization
• Identifying trending topics and search terms
• Improving content discoverability in search
• Analyzing competitor keyword strategies
• Planning content around high-demand keywords
• Measuring keyword performance and ranking
• Conducting SEO research for Xiaohongshu