Live Promotion (直播推广)

Overview

Live promotion is the use of Xiaohongshu's live streaming feature to showcase products, demonstrate usage, interact with audiences in real-time, and drive immediate sales through authentic, interactive video content that creates urgency and builds trust through live engagement.

When to Use

Use when:

• Launching new products with live demo
• Running time-sensitive sales and promotions
• Building authentic connection with audience
• Demonstrating product usage and benefits
• Hosting Q&A sessions and events
• Creating urgency for limited offers