pricing-strategy
定价策略 (Pricing Strategy)
概述
定价策略的核心原则：价值导向、竞争参考、成本覆盖、动态优化。
定价不是简单的成本加成，而是基于价值感知、竞争环境和用户心理的综合策略。
定价方法
价值定价法：
- 基于用户价值感知
- 高价值→高价格
竞争定价法：
- 参考竞品价格
- 略高/略低/持平
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