product-launch
产品发布 (Product Launch)
概述
产品发布的核心原则：充分准备、制造期待、爆发发布、持续跟进。
发布流程
预发布：
- 内容预热
- 样品测试
- 期待营造
发布期：
- 多平台发布
- KOL合作
- 促销活动
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176