Sentiment Monitoring (舆情监控)

Overview

Sentiment monitoring is the systematic tracking and analysis of brand mentions, comments, and conversations on Xiaohongshu to understand public perception, identify reputation risks early, and respond proactively to maintain positive brand image.

When to Use

Use when:

• Monitoring brand health and public perception
• Tracking sentiment during marketing campaigns
• Identifying and addressing negative feedback early
• Managing PR crises or reputation issues
• Analyzing competitor sentiment and positioning
• Measuring brand sentiment changes over time
• Responding to customer complaints or concerns