Topic Analysis (话题分析)

Overview

Topic analysis is the systematic examination of content themes, subject matters, and conversation trends on Xiaohongshu to understand what resonates with audiences, identify emerging opportunities, and make data-driven content planning decisions.

When to Use

• Identifying trending topics and themes
• Analyzing which topics drive engagement
• Researching audience interests and preferences
• Evaluating content topic performance over time
• Planning content around proven themes
• Discovering content gaps and opportunities
• Measuring brand topic alignment

Core Pattern