User Retention (用户留存)

Overview

User retention is the practice of keeping Xiaohongshu followers engaged and active over time by consistently delivering value, building relationships, and creating community so followers don't just follow once but become loyal, long-term fans who consistently engage with content.

When to Use

Use when:

• Followers engaging but not returning consistently
• High follower count but low engagement rates
• Noticeable follower churn or unfollows
• Building community beyond content consumption
• Converting casual viewers into loyal fans

Do NOT use when:

• Focused on new follower acquisition (use traffic-acquisition or cold-start)
• Content quality is poor (fix content first, then focus on retention)
• Account has very few followers (<100) to retain