copywriting

Channel Formats and Anatomy

Blog Articles

A well-structured article follows this progression:

1. Title: lead with the core benefit or topic; keep under 60 characters for search engine display; weave in the target keyword naturally
2. Opening paragraph (100-150 words): immediately establish relevance through a provocative question, a data point, a counterintuitive claim, or a vivid scenario; declare what the reader will gain; place the primary keyword early
3. Sections (3-5 with H2 headings; use H3 for nested topics): each section delivers one distinct idea backed by evidence, examples, or data
4. Wrap-up (75-100 words): distill the main insights, reinforce the central argument, and direct the reader toward a next step
5. Meta description: stay under 160 characters; incorporate the primary keyword; make it compelling enough to earn the click from search results

Social Media Posts

• Opener: arrest attention in the first line with a question, a number, or a bold assertion
• Middle: deliver 2-4 tight points or a brief narrative arc
• Action prompt: tell the reader exactly what to do next (reply, click, share, save)
• Tags: include 3-5 contextual hashtags, adapting to platform norms