marketing-analytics
Installation
SKILL.md
Channel Metric Reference
| Metric | How It Is Calculated | Typical Range | Insight Provided |
|---|---|---|---|
| Delivery rate | Delivered / Sent | 95-99% | Sender reputation and list hygiene |
| Open rate | Unique opens / Delivered | 15-30% | Subject line and sender name effectiveness |
| Click-through rate (CTR) | Unique clicks / Delivered | 2-5% | Relevance of content and CTA |
| Click-to-open rate (CTOR) | Unique clicks / Unique opens | 10-20% | In-email content quality among openers |
| Unsubscribe rate | Unsubscribes / Delivered | Below 0.5% | Audience-content fit and send frequency tolerance |
| Bounce rate | Bounces / Sent | Below 2% | List data quality |
| Conversion rate | Conversions / Delivered | 1-5% | Full-funnel email performance |
| Revenue per send | Total revenue / Emails sent | Varies | Direct monetary contribution |
| List growth rate | (New subs - Unsubs) / Total list | 2-5% per month | Audience acquisition health |