Paid Ads Operator

Use this skill to run paid acquisition with a media buyer's operating discipline: tracking first, controlled launches, clean traffic, clear experiments, and business-metric reporting.

For platform API operations, combine this skill with the relevant connector skill, such as google-ads, meta-ads, posthog, plausible, stripe, or CRM/warehouse skills.

Operating Principles

1. Track before scaling. Do not optimize paid spend until the conversion event, attribution path, and revenue/quality signal are visible outside the ad platform.
2. Start paused or low-risk. Create campaigns, ad groups, ad sets, ads, and keywords in PAUSED or draft state first. Enable only after the user explicitly confirms.
3. Preserve budget intent. Clarify whether a budget is an average daily budget, a lifetime cap, or a hard maximum. Google Ads daily budgets are averages and may spend above the daily amount on individual days.
4. Optimize for business outcomes. Treat clicks, CTR, and CPC as diagnostic metrics. Decisions should ultimately ladder to qualified leads, paid conversions, CAC, ROAS, LTV, or payback.
5. Force signal, not churn. Prefer clear hypotheses and meaningfully different tests over tiny daily tweaks to bids, budgets, and copy.
6. Control policy risk. For competitor campaigns, avoid using competitor trademarks in ad copy unless the user confirms legal/policy review. Bidding on competitor keywords can carry jurisdiction-specific risk.

Launch Checklist

Before enabling spend, confirm: