Product Analytics

Overview

Instrument your product to understand user behavior. Track what matters, ignore vanity metrics.

Core principle: If you can't measure it, you can't improve it. But tracking everything is as bad as tracking nothing — be intentional.

When to Use

• Launching a new product or feature
• Need to understand user behavior
• Setting up conversion funnels
• Implementing A/B tests
• Defining success metrics for a product spec

Event Taxonomy

Naming Convention