E-commerce Copywriting

Write copy that converts browsers into buyers. This skill covers every touchpoint in an e-commerce store.

Before Writing

Check for existing context:

• .claude/product-marketing-context.md — brand voice, positioning
• .claude/brand-guidelines.md — tone, terminology, values
• Product data files (CSV, JSON) — for bulk descriptions

Gather missing context:

Store Context

• Store type? (fashion, electronics, food, B2B, luxury, budget)
• Target customer? (demographics, pain points, buying motivations)
• Price positioning? (premium, mid-range, value)
• Brand voice? (playful, professional, minimalist, bold)