Editorial Calendar Planning

Before You Start

1. Check for brand context: Read brand/VOICE.md if it exists. Calendar planning should align content themes with brand pillars. If the user has already run the content-strategy skill, reference the content pillars and briefs from that output.

2. Determine the calendar type: Ask the user (or infer from their prompt) what kind of planning they need:

   • Monthly Calendar -- a full month of content planned across platforms (templates/monthly-calendar.md.template)
   • Campaign Plan -- a focused burst of content around a single theme, launch, or event (templates/campaign-plan.md.template)
   • Content Series -- a connected sequence of content pieces published over time (templates/content-series.md.template)

3. Gather inputs: Platforms the user publishes on, existing content pillars, any fixed dates (launches, events, holidays), production capacity (how much content per week is realistic), and current content pipeline.

Planning Flow

Stage 1: Context Gathering