content-reddit
Reddit Post Generation
Before You Start
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Identify the target subreddit: Different subreddits have radically different cultures, rules, and expectations. You must tailor content to the specific community.
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Check for subreddit profile: Look in
subreddit-profiles/for a profile of the target subreddit. If one exists, follow its guidance. If not, research the subreddit's rules and culture before writing. -
Check for brand voice: Read
brand/VOICE.mdif it exists. Reddit requires the most aggressive voice adaptation of any platform -- brand voice must be subordinated to subreddit culture. If the brand voice conflicts with subreddit norms, subreddit norms win. -
Gather inputs: Topic, target subreddit, post type (discussion, resource share, question, Show-style), any links or projects to share.
Reddit's Anti-Marketing Culture
Reddit's users are among the most marketing-averse audiences on the internet. Understanding this is non-negotiable.