Content Repurposing

Core Principle: 1-to-Many

One strong piece of content should become 5+ pieces across different platforms and formats. This is not about copying and pasting -- each transformation adapts the content for the target platform's norms, audience expectations, and native format.

A single blog post can become:

• An X thread extracting the key insights
• A LinkedIn post with a professional angle
• A newsletter section with personal commentary
• A short-form video script
• A slide deck for presentations
• A Reddit post framed for community value
• An infographic summarizing the data

The source material provides the substance. Each transformation reshapes it.