Churn Analysis

Overview

Master churn prediction and prevention by analyzing churn patterns, identifying at-risk accounts before they leave, and executing targeted retention strategies. Effective churn analysis turns data into actionable retention playbooks.

Churn Metrics & Definitions

1. Core Churn Metrics

Churn Rate Calculation:

Monthly Churn Rate = (Customers Lost During Month / Starting Customers) × 100

EXAMPLE:
Starting customers (Jan 1): 200
New customers (Jan): 30
Customers churned (Jan): 5
Ending customers (Jan 31): 225