Market Research

Overview

The Market Research skill enables marketers to gather, analyze, and synthesize data about markets, competitors, customers, and trends. It provides frameworks for understanding market opportunity, competitive positioning, and customer needs to inform strategy.

When to Use This Skill

• Evaluating new market or product opportunity
• Developing customer personas and segments
• Understanding competitive landscape
• Sizing market opportunity
• Validating customer assumptions
• Planning product positioning and messaging
• Understanding industry trends and shifts

Competitive Analysis Framework

Competitive Landscape Mapping

Step 1: Identify Competitors