Social Media Strategy

Overview

The Social Media Strategy skill enables marketers to build cohesive, multi-platform social presence that drives awareness, engagement, and conversions. It covers platform selection, content planning, community management, paid strategies, and influencer partnerships.

When to Use This Skill

• Building or revamping social media strategy
• Planning quarterly or annual content calendar
• Launching social campaigns or product announcements
• Developing influencer partnership programs
• Planning paid social budgets and campaigns
• Analyzing and improving social media ROI

Platform Selection Framework

Platform Overview and Fit