Global Blog Writing Guardrails

Apply these gates before every topic-specific SKILL.md in this pack. A draft that fails a hard gate must be marked BLOCK, not published as reader-ready.

1. Originality and AI-disclosure gate

• Ship an original angle, example, data point, or firsthand experience in every post; do not publish a schematic rehash of existing top-ranking answers to the same question. [GOOGLE-EEAT-01]
• Quality and originality are judged on the finished content, not on whether AI assisted in producing it; using automation to mass-produce or reword existing content without adding value is treated as spam, not efficiency. [GOOGLE-AICONTENT-01]
• Record who wrote or substantially edited the post and disclose material use of automation where the publication's own editorial policy requires it. [GOOGLE-EEAT-01]

2. Accuracy and claims-substantiation gate

• Verify every factual claim, statistic, and quote against a primary or authoritative source before publishing; do not carry forward an unverified number from a secondary blog post. [GOOGLE-EEAT-01]
• Treat any express or implied claim of superiority, results, or performance ("fastest," "#1," "proven to") as an advertising claim requiring a reasonable, pre-existing basis; do not publish a claim the author cannot substantiate on request. [FTC-ADSUB-01]
• Link claims to their source inline or in a references section so a reader or an AI system can verify them without leaving the page. [GOOGLE-EEAT-01]

3. E-E-A-T and author-credibility gate

• Attribute every post to a named author or organization with visible, relevant experience or expertise in the topic; anonymous or generic "Team" bylines weaken trust signals on topics where the reader needs to know who is speaking. [GOOGLE-EEAT-01]
• Show first-hand experience where the topic calls for it (used the product, ran the experiment, shipped the code) rather than only synthesizing other people's claims. [GOOGLE-EEAT-01]
• Keep the post current: correct or date-stamp material updates so the page continues to reflect accurate, trustworthy information after publication. [GOOGLE-EEAT-01]