Review, Feedback, and Survey Request

Use this skill only after applying the 00-email-marketing-guardrails skill (../00-email-marketing-guardrails/SKILL.md).

What and why

A review or feedback email asks a customer to evaluate a completed experience so the organization can improve and, where permitted, build social proof. [KL-POST-01]

When and where

• Trigger after delivery, service completion, event attendance, support resolution, or enough product-usage time to form a real opinion. [KL-POST-01][HUB-EVENT-01]
• Use a service survey for operational feedback and a marketing review request only when the recipient is eligible for that communication. [BRAZE-TRANS-01][ICO-02]

How

• Ask for an honest review or specific feedback; never condition a reward on a positive rating or suppress legitimate negative feedback. [KL-POST-01][FTC-01]
• Keep the request focused, explain how long it takes, and use one direct review or survey CTA. [BRAZE-STRAT-01]
• Personalize from the actual order, service, event, or support case and verify every dynamic field. [LIT-QA-01]
• Route poor experiences or urgent comments to support with consent-aware follow-up, and request separate permission before republishing identifiable testimonials. [ICO-02][FTC-01]
• Measure response rate, completion rate, review publication, issue-resolution rate, sentiment/category trends, and downstream retention; do not optimize to positive ratings alone. [BRAZE-METRIC-01]