Case Study: Finished Jobs Become Proof That Wins the Next One

RULE: Only real jobs, real numbers and the customer's own words, with written consent. Never a made-up, merged or AI-written testimonial, and never an edit that changes what the customer meant.

A case study is the strongest proof a small business can publish: a neighbor with the same problem, what the business did, and what changed. It also feeds the proof bank, so every later post can point to it.

1. Pick the job

A good case study job:

• Is done and won (status won in launch-lead-capture), and the customer was happy.
• Matches a core service and a question in the topic plan (content-topic-plan).
• Has photos: before, during and after, taken by the business.
• Has a result someone can measure: time, money, a number, a problem that stopped.
• Is typical. A one-off miracle sets a promise the business cannot keep.