Content Refresh: Know Which Posts Bring Leads, and Fix the Ones That Slip

RULE: Judge each post by the leads and calls it brings, then by search. Keep every URL that earns links or visits. Change the updated date only when the content changed in a real way.

Most small-business blogs have a few posts that bring almost all the leads, and many that bring none. A monthly check keeps the good posts current and stops weak posts from competing with them. It takes less time than a new post and often earns more.

1. Build the inventory

One row per post. Use the last 3 months, and the same 3 months a year ago for seasonal businesses.