Repurpose: One Post Becomes Two to Three Weeks of Updates

RULE: Each channel gets its own native post, written for how people read there, from facts already approved in the source post. Nothing new is claimed, and every link carries UTM tags.

The owner has already approved the facts in the post. Repurposing reuses those facts, so a week of updates costs minutes, not hours. The work is to fit each channel, not to paste the same paragraph everywhere.

1. Start from an approved source

• The source is a published post or case study that passed content-publish-check.
• Copy facts, prices, quotes and photos only from the source and the proof bank. A new claim in a social post needs the same check as a new claim in a post.
• Pull out the parts that travel: the one-sentence answer, the best photo, one first-hand detail, one number, one customer quote (if consent covers social use), the call to action.

2. Pick the channels the business uses