Topic Plan: Know What to Write Next

RULE: Every topic is a real question a customer asked, tied to one service page, with one first-hand asset only this business has. No city-swap pages, no bulk batches.

Small businesses do not win search with volume. They win with answers to the questions their own customers ask, written by someone who did the work. Google's spam policies name "scaled content abuse": many pages made mainly to rank, by people or by AI. A plan of two good posts a month beats fifty thin ones, and it is a plan the owner can keep.

Load the content kit first (content-voice-and-proof). The readers, places and proof bank decide which topics this business can write well.

1. Collect questions from real sources

Collect questions in the customers' own words. Use references/question-sources.md for where to look and how to export each source.