Google Analytics: Count the Leads, Not Only the Visits

RULE: Each key event fires once, only after the server confirms success, only with the visitor's consent, and never with personal data in it.

A small business does not need 40 reports. It needs one answer each week: how many leads, calls, bookings and sales came in, and from which channel. Everything in this skill serves that answer and the ad platforms that learn from it (google-ads, meta-ads).

1. Own the property

• The owner's Google account owns the GA4 account and property. The agency gets Administrator or Editor access on the property. Never build the property in an agency account: the owner loses the history when the agency leaves.
• One property per business, one Web data stream per site. Copy the Measurement ID (G-XXXXXXX); it is public and goes in the page.
• Admin settings to change on day one: