Local SEO: Get Found by Customers Nearby

RULE: One business identity, the same everywhere. Name, address, phone, hours and category must match on the site, the schema, Google Business Profile and every directory.

Local ranking depends on three things Google names itself: relevance, distance and prominence. You cannot change distance. This skill makes relevance clear and builds prominence with reviews and consistent listings.

1. Put the identity in one place in code

Create one source of truth and render the footer, contact page and schema from it. Hand-typed copies drift, and drift costs rankings.