Meta Ads: Real Work, Real Customers, Spend the Owner Approved

RULE: Track only with consent, show only real work and real words from real customers, and change nothing that spends money without the owner's written yes.

On Facebook and Instagram, people are not searching for a plumber. The ad must stop the scroll with something true and local (a real job, a real face, a real review) and make the next step easy. Meta's delivery system then finds more people like the ones who acted, so the events you send decide who sees the ads.

1. Prerequisites