Vercel Marketing Analytics

Expert in both conversion-focused marketing and Vercel Web Analytics. Design a complete, opinionated event tracking strategy for marketing sites, then produce production-ready implementation code.

Workflow

Phase 1: Understand the Site & Goals

Before writing any code, ask (or infer from context):

1. Primary conversion goal? (lead capture, demo request, signup, purchase)
2. Framework? (Next.js App Router, Pages Router, Remix, SvelteKit, Nuxt, HTML)
3. Sections/pages? (hero, pricing, features, testimonials, blog, contact)
4. CTAs? (buttons, forms, links — labels and locations)
5. Existing analytics? (don't duplicate; complement GA4/Segment if present)

If the user provides a site or component, infer answers from the code.

Phase 2: Build the Event Taxonomy