Market Analysis Guide

A comprehensive skill for conducting rigorous market analysis in academic and applied research contexts. This guide covers quantitative market sizing, competitive landscape mapping, and strategic positioning frameworks grounded in peer-reviewed methodologies.

Market Sizing Methodologies

Market sizing is the foundation of any credible market analysis. There are two primary approaches, and robust research typically employs both for triangulation.

Top-Down Approach (TAM/SAM/SOM)

Start with the total addressable market and narrow systematically:

TAM (Total Addressable Market)
  -> SAM (Serviceable Available Market)
    -> SOM (Serviceable Obtainable Market)