Make a website that does not look AI-made

Everything needed to take a site from a one-line brief to something shippable: how to read the brief, how to choose a direction, how to build each layer, and the thirty patterns that will give the whole thing away if you let them through.

Two halves. Taste decides what the page looks like. Tells decide what it must never look like and what it must contain. Neither works alone. Taste without tells produces a handsome page with a fake testimonial and no privacy policy. Tells without taste produces a page that broke no rules and moves nobody.

0. The loop

Follow this order. Most bad output comes from skipping straight to step 5.