brand
Brand Identity & Visual Design
A brand is not a logo. It's the gut feeling people have about your product. This skill helps you make the decisions that define your brand — then hand them to Claude Code to implement everywhere.
Core Principles
- Consistency is more important than creativity. A mediocre system applied consistently beats brilliant one-offs.
- Visual design should make the product feel inevitable — like it couldn't look any other way.
- Every SaaS product should feel: trustworthy, modern, and clear. Your differentiator comes on top of these.
- Design for recognition at every scale: favicon, app icon, social preview, full-screen dashboard.
What You Decide vs. What AI Implements
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