Brand Identity & Visual Design

A brand is not a logo. It's the gut feeling people have about your product. This skill helps you make the decisions that define your brand — then hand them to Claude Code to implement everywhere.

Core Principles

• Consistency is more important than creativity. A mediocre system applied consistently beats brilliant one-offs.
• Visual design should make the product feel inevitable — like it couldn't look any other way.
• Every SaaS product should feel: trustworthy, modern, and clear. Your differentiator comes on top of these.
• Design for recognition at every scale: favicon, app icon, social preview, full-screen dashboard.

What You Decide vs. What AI Implements