Community Building

Community is a leverage multiplier — when done right, your users help each other, advocate for your product, and provide a constant stream of feedback. This skill helps you decide when to start a community, which platform to use, and how to keep it alive without it consuming all your time.

Core Principles

• Community is a product, not a channel. Treat it with the same care as your app.
• Don't start a community until you have at least 100 active users. Below that, it's a ghost town.
• The goal is user-to-user value, not founder-to-user broadcasting. You're facilitating, not performing.
• A small, engaged community beats a large, silent one. 50 active members > 500 lurkers.
• Community reduces support load only after you invest in it. It increases load at first.

When to Start a Community

Start When: