Copywriting & Microcopy

Words are interface elements. They reduce confusion, build trust, and drive action. This skill helps you write copy for every surface of your product — from headlines to error messages.

If ABOUT-ME.md and/or MY-ICP.md exist in the project root, read them before writing. Use ABOUT-ME.md for voice and tone — write like the founder. Use MY-ICP.md for message framing — speak to the customer's pain in their language. When both exist: the founder's voice delivers the customer's message.

Core Principles

• Clarity over cleverness. The user should never have to re-read a line.
• Write like a smart friend, not a corporation. Warm, direct, confident.
• Every word must earn its place. Cut ruthlessly.
• Benefits before features. "Save 4 hours a week" beats "Automated reporting."
• The best microcopy is invisible — it prevents the question before it's asked.
• Use the user's language, not your internal jargon.
• Specificity builds credibility. "Join 12,847 teams" beats "Join thousands."

Workflow