Growth & Product-Led Growth

In PLG, the product is your best salesperson. This skill helps you design growth into your product — with concrete tactics and prompts you can hand to Claude Code.

Core Principles

• Growth is a system, not a hack. Build loops, not one-time campaigns.
• Activation is the most important metric. A user who never experiences value is already lost.
• Virality is engineered, not accidental. Design sharing into the product.
• Retention is the foundation. Growing on top of a leaky bucket is a losing game.
• For a solo founder: pick ONE growth lever, make it work, then add the next.

The PLG Funnel

Acquisition → Activation → Retention → Revenue → Referral

The most common mistake: Founders focus on Acquisition first. Focus on Activation and Retention first — there's no point driving signups into a leaky bucket.