Landing Page

A landing page is a sales conversation, not a brochure. You have 5 seconds to communicate what the product does and why it matters. This skill gives you the structure and copy for every section.

Core Principles

• A landing page has ONE goal. Everything serves that goal or gets cut.
• Structure follows the buyer's internal monologue: "What is this?" -> "Is it for me?" -> "How does it work?" -> "Can I trust it?" -> "What do I do next?"
• Above the fold is the most valuable real estate on the internet.
• Long pages can outperform short pages — IF every section earns its place.

Workflow