Launch Strategy & Go-to-Market

A launch is not a moment — it's a 6-week campaign with a peak in the middle. This skill helps you build a waitlist, coordinate launch day across multiple channels, and sustain momentum for 30 days after.

Core Principles

• A launch without an audience is a tree falling in an empty forest. Build the audience first, even if it's small.
• Momentum is manufactured, not organic. Every "overnight success" launch had weeks of preparation.
• Launch once, but launch everywhere simultaneously. Coordinated beats sequential.
• The goal of launch day is not revenue — it is attention, feedback, and a base of early advocates.
• Post-launch matters more than launch day. Most founders celebrate and then go silent. The ones who win keep pushing for 30 days after.

Pre-Launch Phase (4-6 Weeks Before)

Build a Waitlist